By Aiden Wilson
Special to The Record
The tourism season was officially launched in the Eastern Townships on Thursday morning with a meeting held to discuss all the new possibilities visitors have to explore across the beautiful region.
The conference, facilitated by Jean-Philippe Dion, featured officials from all over the region who came together to share their plans for the upcoming summer.
Tourism Eastern Townships Executive Director Annie Langevin expressed the organization’s desire to expand the region’s touristic potential with innovative new attractions.
With this summer promising to be more normal than those prior, the hope is that both American and Canadian visitors from all over can once again come and experience what the townships have to offer.
Multiple media and promotional campaigns are planned with a full tour guide coming soon.
Langevin said to achieve these goals they will be investing $500,000 towards the development of tourism in the region.
They wish to preserve their existing tourist traffic from within Quebec while also branching out and encouraging those from all over to experience the area.
The “what to do this weekend” publication and new artisan showcase are aimed at leading people to all that’s interesting, that they might not have found otherwise.
As for what’s new, the various regional members spoke about what’s to come.
From Destination Sherbrooke, Marie-Claude Vidal unveiled their new attraction passport program which features three to five-use attraction passes for up to 50% of the individual price. The passes will be usable for museums, escape rooms, kayaks, electric bikes, movies and much more.
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